Freedom Tank in stock now!
Buttercup Bodywear makes elevated essentials for the modern woman who embraces a streamlined closet with versatile, well made pieces to take you from play to day to work and back again. It's fashion that really performs. We make modern tees, tanks and dresses that support your bust. smooth your back and are meticulously designed to flatter and fit real women.
We let you take a break from your bra with our built-in Power Perfecter.
Most days I would stare at my closet and try to figure out what to wear.
What would be stylish? Comfortable? Flattering? Did I have the right bra? Where was that bra?
Why was this so difficult? What combination of bra, base layer, shirt, tank or little dress would work?! I didn't want to wear three layers, feel bulky or have dueling strap issues! Many of the tops and dresses I wanted to wear were not even an option, because I need support and they were not “bra-friendly.” And if a bra were possible, you had to find the elusive “right” bra. None of the available bra options were working: underwire bras dug into me, sports bras compressed me and adorable bralettes laughed at me. I was just so tired of bras . . . .
One morning, as I stood in my closet, I was positive there had to be a better way. I could see what I wanted. A world without bras! A wonderful liberating world where your clothes do the work of your bra! You could wear what you want and everything would be just fine!
Eighteen months later, with the help of skilled designer Susie Mecklenburg of Fabletics and fashion stylist/social media maven Brooke Papp, we are thrilled to bring you a better way to get dressed.
Sheila has turned her focus to fashion to solve a problem. After more than 15 years in consumer products marketing and new product development, including stints with Procter & Gamble and Foote, Cone & Belding, she has created Buttercup Bodywear, a line of Performance Fashion for life. All Buttercup tanks, tees and dresses provide modern style, slimming silhouettes, and buttery soft support from our Petal Power built-in bust support layer.
Sheila received her MBA from the University of Chicago Graduate School of Business (Booth) and her B.A. in Materials and Logistics Management from Michigan State University. Raised in the Midwest, Sheila now lives in San Diego with her family and dog, Maui!
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Susan is an expert designer and recognized authority in the fashion industry. Her design, construction and production experience range from high-end contemporary to activewear. As the founding designer of Fabletics, she designed and developed the new concept of online shopping in the activewear category. Fabletics is now a $500M company. Susan has been a guest speaker at OC Fashion Week, an expert designer featured on the Bravo series "Launch My Line" and continues to develop lines that will change the world and your wardrobe.
Susan is not only a designer but a wife, mother and runner in Southern California. She loves designing Buttercup Bodywear because it offers women a different experience than any other. Working with amazing women who are forward thinkers and supportive makes designing exciting and fun. She wouldn't have it any other way.
Brooke’s a Southern California native with a love for decor, design and fabulous fashion. She’s a local girl with an eye for style and a gift for gab. A styling and social media guru, Brooke’s been lucky to make her passion her career. She earned her Fashion Business degree at FCC and has spent the past 10 years working for fashion and beauty brands in California, Hawaii and Florida. Her extensive experience spans the spectrum from creative to marketing to key account sales for contemporary, accessory and missy apparel brands.
Brooke is continually (and crazily) drawn to start-ups. She loves the thrill, challenge and creativity of bringing a new concept to life. No stranger to curves and uncomfortable bras, Brooke joined Buttercup Bodywear in 2017, midway through prototype development for a product that she “simply had to have.”
She lives in LA with her husband and fur child, Helmut Lang. Need we say more?
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